Beauty pioneer Sherrille Riley has announced the launch of her first concept store, Beauty Edit Mayfair.  

The London-based store offers a range of clean, high-quality cosmetics, skincare, haircare and fragrance products from brands including Monpure, Charlotte Mensah and Darling Sun.  

In efforts to prioritise sustainability and conscious beauty practices, the store showcases products from selected clean brands, encouraging customers to reduce their environmental impact.  

Beauty Edit Mayfair will also host beauty workshops and events, featuring guest speakers and industry experts. Personalised consultations and expert recommendations will be available from the team’s trained advisors to create an immersive and educational experience.  

Sherille Riley says: “I have curated Beauty Edit Mayfair to be a luxurious sanctuary for beauty enthusiasts to not only explore the latest trends, but also discover an array of cosmetics, essential body care products, and innovate sun care solutions that will leave them feeling inspired.” 

Beauty Edit Mayfair is now open on 33 Berkely Street, Mayfair, London, W1J 8EJ.